Personal information that is collected
When you visit my website, certain information about your device (including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device) is automatically collected. Additionally, as you browse, information is collected about the individual web pages or products that you view, what websites or search terms referred you here, and information about how you interacted here. This automatically-collected information is referred to as “Device Information”.
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on my website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse my website.
Additionally when you make a purchase or attempt to make a purchase on my website, certain information is collected from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal, Shop pay), email address, and phone number. This information is referred to as “Order Information”.
How is your personal information used?
The Order Information that is collected generally to fulfill any orders placed through my website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, this Order Information is used to:
- Communicate with you;
- Screen my orders for potential risk or fraud; and
- When in line with the preferences you have shared here, provide you with information or advertising relating to my products.
The Device Information that is collected to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize my website (for example, by generating analytics about how my customers browse and interact here, and to assess the success of any marketing and advertising campaigns).
Sharing you personal Information
I may share your Personal Information with third parties to help use your Personal Information, as described above. For example, I use Shopify to power my online store--you can read more about how Shopify uses your Personal Information here. I also use Google Analytics to help me understand how my customers use my website -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Finally, I may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information I receive, or to otherwise protect my rights as a small business owner.
As described above, I may use your Personal Information to provide you with targeted advertisements or marketing communications I believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.networkadvertising.org/?c=1
Do not track
Please note that I do not alter my website’s data collection and use practices when a Do Not Track signal is seen from your browser.
Please see your rights and opt out under the California Consumer Privacy Act.
If you are a European resident, you have the right to access personal information I hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact me through the contact information below.
Additionally, if you are a European resident I note that I am processing your information in order to fulfill contracts I might have with you (for example, if you make an order through my website), or otherwise to pursue my legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through my website, I will maintain your Order Information for my records unless and until you ask me to delete this information.
For more information about my privacy practices, if you have questions, or if you would like to make a complaint, please contact me here or by e‑mail at email@example.com.